Ryan Waller is a partner at Other Means, a Brooklyn-based graphic design studio working with architects, artists, curators, editors, institutions, and schools.
Downtown Brooklyn’s Fulton Mall is one of the most bustling public spaces in New York City. A colossus of commerce, itwelcomes over one hundred thousand shoppers daily and ranks among the most profitable commercial real estate in the entire country, and is also home to some of the city’s most recognized institutions, including cheesecake mecca Junior’s, that have been immortalized in song, film, and culture. Despite its historic link to Brooklyn’s past and its financial success as a shopping district, Fulton Street is rarely celebrated in New York. The street’s hand-painted signs, customized jewelry, rare sneakers, mega-church, and vendors offer…