The exhibition ’Big Sign - Little Building’ at the Office for Contemporary Art Norway in 2010 addressed the expanded temporal and spatial field for cultural production resulting from the modern shift in the notion of landscape from the Kantian sublime to the space of leisure time. The exhibition was inspired by a seminal project developed by the architects Robert Venturi, Denise Scott Brown and Steven Izenour, who, in their book ’Learning from Las Vegas’ (1972), drew from existing critiques of urban space at the time to explore the role that signs played in providing order to the landscape.