Ryan Waller is a partner at Other Means, a Brooklyn-based graphic design studio working with architects, artists, curators, editors, institutions, and schools.
Every skateboarder wants to have the hottest graphics on his or her board.But the wear and tear of the skater’s grind naturally makes it difficult to keep your graphics bold and dynamic. Thus were skateboard stickers born. Virtually every skateboarder has a sticker collection of some sort, either on a bedroom door or on the refrigerator or in a shoe box. Stickers became extremely important in the late eighties and early nineties when many smaller, skater-owned companies emerged. Thanks to the low cost and ease with which they can be produced, stickers are an easy way to get brands noticed.…